Competitive Intelligence Dossier
Your agent monitors competitor websites, job postings, pricing pages, press releases, LinkedIn activity, and product changelogs weekly. It delivers a structured dossier flagging new hires, pricing shifts, product launches, leadership departures, and funding announcements.
You're hearing about competitor moves weeks late — from your sales team or Twitter.
A competitor raises a $50M round. You find out two weeks later when a rep mentions it on a pipeline call. By then, prospects have already asked about it, your board wants a response, and the market's moved on.
According to Crayon's 2024 State of Competitive Intelligence report, 87% of companies say competitive intelligence is critical to their business — but only 25% have a systematic process for gathering it. The other 75% rely on ad-hoc Slack messages and gut feel.
Your agent checks 6 source categories daily. Compiles weekly.
You tell the agent which competitors to track — typically 3-7 companies. It monitors their websites, job boards, press mentions, social accounts, app store listings, and patent filings every day. Changes get logged and categorized automatically.
Every Friday, the agent compiles what it found into a structured dossier. No noise — only actual changes that matter. If nothing changed at a competitor that week, it doesn't pad the report with filler.
Curated intelligence, not a raw data dump.
Each entry in the dossier is structured by competitor. You get exactly four things: what changed, when it changed, a significance rating (high, medium, or low), and a suggested response. That's it.
The significance rating isn't random. A competitor hiring 3 VPs in a month gets flagged high because it signals a go-to-market push. A minor careers page tweak gets rated low. Your agent learns your priorities over time and adjusts ratings accordingly.
Monday morning in your inbox. Urgent moves hit immediately.
The weekly dossier lands in your Slack or email every Monday morning. You scan it in 5 minutes over coffee — structured entries mean you skip what's low-priority and focus on what needs a response this week.
But some things can't wait until Monday. If a competitor raises $50M, announces a major pivot, or loses their CEO mid-week, you get an immediate alert — not a line item in next week's summary. The difference between reacting in 2 hours and reacting in 2 weeks is the difference between controlling the narrative and playing defense.