Crisis Communication Drafting
When negative press, Glassdoor review spikes, social media incidents, or customer escalations hit, your agent detects them and drafts internal talking points + external holding statement within minutes. Routed to your Slack DM for approval.
Companies that respond within 60 minutes contain 75% of reputational damage.
PwC's 2024 Global Crisis Survey found that the first hour determines the outcome. Yet most CEOs find out about crises from a panicked Slack message or a forwarded screenshot — then spend 2-3 hours drafting a response while the story spreads.
That's 2-3 hours where employees don't know what to say, customers don't get a response, and journalists fill the silence with speculation. Your agent closes that gap to under 5 minutes.
Your agent watches 5 channels around the clock. You don't have to.
It monitors Glassdoor reviews, Twitter/X mentions, Google Alerts, customer support ticket spikes, and app store reviews. When it detects a sentiment score drop, review volume spike, or media mention with negative keywords, it triggers immediately.
Within minutes, it drafts three things: internal talking points for your leadership team, an external holding statement, and a customer-facing response template. All three reference the actual incident — not a generic crisis playbook.
Context-aware drafts, not fill-in-the-blank templates.
You get three documents within 5 minutes of detection: an internal brief for leadership, an external holding statement, and a customer response template. Each one references the specific incident — the actual Glassdoor review, the exact tweet, the support ticket pattern.
Generic templates waste time because you still have to rewrite them for the situation. These drafts arrive ready to review, with the facts already incorporated. 68% of crisis communicators say their biggest bottleneck is the first draft — your agent eliminates it.
Your agent doesn't send anything. You do.
Drafts land in your Slack DM. You review the tone, edit the details, and approve or request a revision. Nothing goes out without your explicit sign-off. You maintain full control — it just eliminates the blank-page problem during a crisis.
At 2am when a viral tweet is spreading, you're not staring at a blinking cursor. You're reviewing a draft that's already 90% there. That's the difference between a 5-minute response and a 5-hour silence.